2015 Honoree: CareMessage

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Primary Area of Impact: Healthcare, Poverty Alleviation
Geographic Areas Served: United States
Year Founded: 2012
Website: www.caremessage.org

Overview

CareMessage is a nonprofit health technology company that addresses the healthcare crisis in the United States by implementing our HIPAA-compliant platform in healthcare providers nationwide. CareMessage’s patent-pending ‘smart’ software enables resource-constrained providers to empower patients struggling with chronic diseases to improve their health through better disease self-management.

Social Challenge

Low health literacy and poor disease self-management are stronger predictors of a person’s health than age, income, employment status, education level, and race. In fact, the Journal of General Internal Medicine (JGIM) reports that poor health literacy results in a diminished ability to access the health care system, understand recommended treatments, and follow the instructions of providers. This not only decreases wellness but also costs the healthcare system somewhere between $106 billion to $238 billion annually. This represents a cost of $993/patient/year in additional healthcare costs.

Being low income is a significant predictor of low health literacy and poor self-management skills, with patients below the poverty level constituting 43% of the health illiterate and a majority of the poorly managed. With the implementation of the state and federal exchanges and the expansion of Medicaid, there is an ongoing influx of individuals into the healthcare ecosystem. Amidst this expansion, healthcare providers with limited resources are struggling to serve the increasing numbers of patients with low to modest incomes population. This necessitates innovative approaches to facilitate health care delivery and promote self-management.

While low health literacy, poor disease self-management, and limited healthcare resources are major challenges in the United States, these issues are not exclusive to this country. In fact, many of the most prevalent diseases faced by low-income patients, such as type 2 diabetes, hypertension, hypercholesterolemia, congestive heart failure (CHF), chronic obstructive pulmonary disease (COPD), and asthma (and associated behaviors such as nutrition, physical activity, stress management and smoking cessation), are increasingly common throughout the world.

Accomplishments

  • $437/patient/year in projected savings per patient based upon existing cost of care data.
  • 92% of patients completed our disease management programs (retention).
  • 87% of patients in a survey mentioned that CareMessage enabled them to make critical health decisions (satisfaction).
  • 70% of messages sent via CareMessage get responded to (engagement).
  • Engagement is typically sustained for 3-4 messages/week for up to 6 months.
  • 55% average efficiency increase in a typical provider setting as a result of automated outreach and follow-up, and predicted $257,100 annualized increase in revenue as a result of increased throughput and efficiency.
  • 33% month over month patient growth from existing and new customers.
  • 15% month over month revenue growth from new customers (without any direct marketing or a dedicated sales lead).